For years we have been making a purchase by physically visiting the store. However, in recent years, there has been a major shift in consumer buying behaviour. With the advancing technology, availability of devices, and increasing eCommerce stores, several shoppers have reduced visiting stores and started making purchases online. Especially during the pandemic period, almost everything has changed...
Is your eCommerce website not attracting as much traffic as it should? Read ahead to find out about several possible problems and quick fixes:
Lack of Focus
If your website is not attracting a lot of traffic, the main issue could very well be likely because your site is appealing. It could be bad design of product pages, but most likely the cause is lack of focus. Websites that are too generic or don’t have a particular goal in mind fail to attract anyone. Sometimes, sites are designed to be attractive to everyone, and end up being unappealing to just about everyone. Like other businesses, your site needs a focused target audience. It needs that special look to appeal to the target audience. As an example Australian eCommerce marketing can’t be the same as marketing strategies in the USA.
Australian sites, in particular, should be focused to their local audiences. Your local area is a good way to attract traffic than other areas.
Slow Site Speed
Before starting eCommerce marketing take a close look at your product or service page opening speed. Does your page take more than 3 seconds to load? Then it’s definitely in trouble. Websites should ideally load under a second on either a desktop or a mobile device. You must aim for a page load speed under 2 seconds in the least. Test your site speed occasionally and make sure it’s speedy as possible. There are a number of things you can do to improve your website’s speed. For starters, you can alter the design so there are no excessive components or plugins on the page. Compressing components like images is also a good way to go. Make sure the issue is not caused by a bandwidth limit on your hosting package as well.
Too Much or Too Little on Page SEO
When it comes to search engine optimization, you must start it on the web pages themselves. Too often developers invest a lot on off page SEO, such as buying Google ads. Make sure optimization is done on site as well, such as by adding keywords, structuring content, adding title tags, writing image descriptions, improving backlinks and so on. On page SEO employs a vast number of techniques. Learn about these and start doing them now.
The URL or the domain address of your website is its name on the internet, like your name is yours. If the URLs are confusing, neither search engine algorithms or users will be able to understand it. URLs should be well developed and structured. It’s recommended to use uncomplicated names for domain and avoid things like numbers and characters that are hard to remember. More importantly, URLs should indicate the structure of your website to an indexing algorithm. Otherwise, everything would look all over the place and messy, which search engines like Google does not like.
No Meta Descriptions
Meta descriptions do not serve a direct SEO purpose, but these little descriptions are very important in reeling in users. Meta descriptions are the small descriptions you can read about a product or service when Google generates search results. These should contain keywords and must be compelling enough to get a user to click on the link. So, do not treat meta descriptions lightly.
Was your problem listed above? Even if not, adopt one or two of the recommended solutions to improve search engine rankings and attract more traffic.