Old might be gold, but sometimes you might find that your company has fallen into an image rut. You might have once held a cutting-edge position and have been deemed novel. Several years later, however, your company has shuffled to the outer reaches of the elite circle. It is time to win back your business title.
The best way to do this, is to hire a PR agency that is capable of revamping your brand personality. Hiring such a company, nonetheless, is quite an intimate procedure. This is because this type of effort will require you to work quite closely with these individuals. They will essentially have access to large amounts of information regarding your business. To make this job a little easier for you, here are some things you should look out for revamping your image:
As mentioned, you are going to need to work well with these people. Thus, it is important that you are on the same level as them. This works both ways. They need to have values that you are comfortable with, and that you believe will help your business move forwards. At the same time, if you really want these individuals to help, you may have to step outside your comfort zone. This means doing things that you may not necessarily understand. If you are not willing to make the necessary changes, you are essentially restricting the abilities of the PR managers. Thus, you have to be as accommodating of them as they should be of you.
Make Pitch Request
The company that you may be considering will present a pitch for you. This is a sample version of what you can expect. However, this is a good time for you to make your own requests. For instance, ask the company to send only the individuals who will be working with you in the future. It is a good idea to request this from day one. Not only will you be able to build a rapport with one another, you will also be able to avoid any confusion. You can also ask them to make sure that each member of the team speaks. This will give you a better idea of what each person is capable of. After all, you will be hiring the entire team, not just a couple of people. Thus, you need to know that you will be getting your money’s worth.
You are going to want to match your company’s size as well as output with the agency. For instance, if you are a large company, there is not much sense in hiring a tiny firm – they will quickly feel overwhelmed. Conversely, if you are a small business, you should avoid hiring a large firm. If you have a limited budget, there is no guarantee that you will be getting the best team available. Along with magnitude, you should also look at how many other clients the firm is managing. Even if they are handling other customers, they should still treat your business as though you are their main concern.
These are just some of the things you should be looking at when hiring someone to spruce up your image. You should also remember to never employ someone beyond your means. You should always stay within your budget.